Berkley SquareBull

Pure Fishing 1405961 - These hard baits capture the essence and action of artfully handcrafted wooden Baits with exactness and durability delivered in a synthetic bait. Erratic hunting action. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. Maximum flash and tail wag.

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David fritts, to simply create dream Baits. Deflects off Structure.

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Strike King Red Eye Shad Bait

Strike King Lure Company REYE - The strike king red Eye Shad is one mean lipless crankbait. Designed by our national pro Staff, the Red Eye Shad has incredible action and features some awesome paint jobs. Premium hooks, 3d eyes and free floating rattles give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome!!!

Designed by our national pro Staff, the Red Eye Shad has incredible action and features some awesome paint jobs. Premium hooks, 3d eyes and free floating rattles give you the best action and sound of any lipless crankbait on the market. The strike king Red Eye Shad is one mean lipless crankbait. Unique shad styled body with VMC Vandium Cone Cut Hooks.

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PowerBait Power Minnow

Pure Fishing SCMI2-BS - Ideal for crappie, bass, panfish, walleye and trout. Designed with lifelike detail with 3D eyes and holographic inserts. Lifelike detail with 3D eyes and holographic inserts. Includes 10 power worms per pack. The strike king red Eye Shad is one mean lipless crankbait. Designed by our national pro Staff, the Red Eye Shad has incredible action and features some awesome paint jobs.

Premium hooks, 3d eyes and free floating rattles give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome!!! Measures 2-inch length. Ideal for crappie, panfish, bass, walleye and trout; pre-rigged and ready to fish. Available in black shad color; measures 2-inch length.

PowerBait Power Minnow - These powerbait realistix micro power minnow are great for jig trailers, spinner rigs or other bottom bouncing rigs. Pre-rigged and ready to fish. Split tail design provides a subtle finesse presentation. Unique shad styled body with VMC Vandium Cone Cut Hooks. Powerbait realistix micro power minnow is great for jig trailers, spinner rigs or other bottom bouncing rigs.

It has split tail design provides a subtle finesse presentation.

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Rapala X-Rap Jerkbait XR10 Fishing Lure

Rapala ASIN B001NXCYRA - Split tail design provides a subtle finesse presentation. The integrated long-casting system partners an irresistible rattle and classic Rapala action. Running depth 3-to-8-feet, weighs 04375-oz. It suspends and comes to a roll at rest to trigger the bite. Body length: 4", weight: 7/16 oz, Treble Hooks: 4&5. Unique shad styled body with VMC Vandium Cone Cut Hooks.

Powerbait realistix micro power minnow is great for jig trailers, spinner rigs or other bottom bouncing rigs. X-rap slashbait has extreme attitude with its hard-cutting, aggressive darting action. Lifelike detail with 3D eyes and holographic inserts. Ideal for crappie, bass, panfish, walleye and trout; pre-rigged and ready to fish.

Rapala X-Rap Jerkbait XR10 Fishing Lure - Available in black shad color; measures 2-inch length. The adrenaline-pumping X-Rap slashbait has Xtreme attitude with its hard-cutting, aggressive darting action. It suspends and comes to a roll at rest to trigger the bite. The integrated long-casting system partners with an irresistible rattle and classic Rapala action.

The x-rap is ''all about the action'' and it ''triggers'' strikes The strike king red Eye Shad is one mean lipless crankbait. Designed by our national pro Staff, the Red Eye Shad has incredible action and features some awesome paint jobs.

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Booyah Boo Jig

Booyah BYBJ120-P - Plus, the angle of the line tie and the hook ensures the hook point is ready to sting any fish that bites. The booyah boo jig features a flat-bottom 18-degree rise, heavy weed guard, premium black nickel hook, magnum rattles and a full-body 50-strand silicone skirt. The integrated long-casting system partners an irresistible rattle and classic Rapala action.

X-rap slashbait has extreme attitude with its hard-cutting, aggressive darting action. The positioning of the line tie means the Boo Jig also makes a good jig for those times when bass want the jig to swim up off the bottom. Unique shad styled body with VMC Vandium Cone Cut Hooks. Powerbait realistix micro power minnow is great for jig trailers, spinner rigs or other bottom bouncing rigs.

Booyah Boo Jig - This jig gets into the thick cover and pulls them out. Split tail design provides a subtle finesse presentation. Heavy weed guard. Doesn't matter if it's a deepwater brush pile, flooded shoreline buckbrush or massive carpets of matted vegetation, the Boo Jig is the tool for the job. Ideal for crappie, bass, panfish, walleye and trout; pre-rigged and ready to fish.

Available in black shad color; measures 2-inch length. With a variety of color patterns and sizes, the Boo Jig truly is a jig for all seasons.

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Strike King Square Bill Crankbait

Strike King Lure Company HCKV - Ideal for crappie, bass, panfish, walleye and trout; pre-rigged and ready to fish. Available in black shad color; measures 2-inch length. Flat bottom 18 degree rise. Perfect for shallow water power fishing. The kvd baits are designed with no internal rattles for a "silent" approach. The square bill design and unique action will constantly "wander" with erratic action while still running true.

It also helps deflect off cover to entice strikes. Dives 3 to 6 feet. Lifelike detail with 3D eyes and holographic inserts. X-rap slashbait has extreme attitude with its hard-cutting, aggressive darting action. The square bill design and unique action will constantly "wander" with erratic action while still running true.

Strike King Square Bill Crankbait - Running depth 3-to-8-feet, weighs 04375-oz. Body length: 4", weight: 7/16 oz, Treble Hooks: 4&5. Mustad ultra Point black nickel hook. It also helps deflect off cover to entice strikes. Heavy weed guard.

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Berkley PowerBait MaxScent Assorted Styles, Sizes, Colors

Berkley - The soft, yet durable material provides for life-like action, and the body style is ideal in cover-oriented situations. Body length: 4", weight: 7/16 oz, Treble Hooks: 4&5. Mustad ultra Point black nickel hook. Lifelike detail with 3D eyes and holographic inserts. Two magnum rattles. Running depth 3-to-8-feet, weighs 0

4375-oz. X-rap slashbait has extreme attitude with its hard-cutting, aggressive darting action. Natural matte colors. Powerbait maxscent line of baits release a super-charged scent field attracting fish in a way never before seen. The strike king red Eye Shad is one mean lipless crankbait. Designed by our national pro Staff, the Red Eye Shad has incredible action and features some awesome paint jobs.

Berkley PowerBait MaxScent Assorted Styles, Sizes, Colors - Premium hooks, 3d eyes and free floating rattles give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome!!! It suspends and comes to a roll at rest to trigger the bite. Ideal for crappie, panfish, bass, walleye and trout; pre-rigged and ready to fish.

Available in black shad color; measures 2-inch length. Soft material provides life-like action.

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Rapala Ike's Custom Ink DT Dives-To Series Crankbait

Rapala Rapala Custom Ink DT - The rapala dt dives-to series of ike's custom ink crankbaits uses the same time-tested design as the original DT lures, but in custom finishes designed by Rapala pro Michael "Ike" Iaconelli. Use these incredible lures to target structure at pre-determined depths. The sureset tail hook excels at catching short-striking fish.

Constructed of select balsa wood with an internal weight, a tapered body and thin tail, these babies dive fast and stay in the strike zone longer than ordinary crankbaits. Dt04 - 2", 5/16 oz, 3/8 oz, 3/5 oz, dives to 4 ft. The integrated long-casting system partners an irresistible rattle and classic Rapala action.

Rapala Ike's Custom Ink DT Dives-To Series Crankbait - Perfect for shallow water power fishing. The kvd baits are designed with no internal rattles for a "silent" approach. Ribbed body is perfect for finesse presentations. Dt06 - 2", 3/4 oz, dives to 6 ft. Flat bottom 18 degree rise. Natural matte colors. The strike king red Eye Shad is one mean lipless crankbait. Designed by our national pro Staff, the Red Eye Shad has incredible action and features some awesome paint jobs.

Premium hooks, 3d eyes and free floating rattles give you the best action and sound of any lipless crankbait on the market.

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Rapala Shad Rap 07 Fishing Lures

Rapala RGSR-P - Dt14 - 2-3/4", dives to 16 ft. The world's best running hardbait, hand-tuned and tank-tested at the factory. Dt16 - 2-3/4", 3/4 oz, dives to 10 ft. Dt06 - 2", 3/4 oz, dives to 6 ft. Split tail design provides a subtle finesse presentation. Heavy weed guard. Flat bottom 18 degree rise. X-rap slashbait has extreme attitude with its hard-cutting, aggressive darting action.

Excellent for casting or trolling, the shad rap is designed to be fished at ultra slow speeds to super fast speeds. Perfect for shallow water power fishing. The kvd baits are designed with no internal rattles for a "silent" approach. Ribbed body is perfect for finesse presentations. Lifelike detail with 3D eyes and holographic inserts.

Rapala Shad Rap 07 Fishing Lures - It suspends and comes to a roll at rest to trigger the bite. The shad rap closely resembles many baitfish throughout the world with one exception. The integrated long-casting system partners an irresistible rattle and classic Rapala action. Soft material provides life-like action. Two magnum rattles. The square bill design and unique action will constantly "wander" with erratic action while still running true.

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Rapala Husky Jerk 08 Fishing Lures

Rapala ASIN B001NXCY3O - Running depth 3-to-8-feet, weighs 04375-oz. Dt16 - 2-3/4", 3/4 oz, dives to 10 ft. The strike king red Eye Shad is one mean lipless crankbait. Designed by our national pro Staff, the Red Eye Shad has incredible action and features some awesome paint jobs. Premium hooks, 3d eyes and free floating rattles give you the best action and sound of any lipless crankbait on the market.

The action when it free falls is awesome!!! Flat bottom 18 degree rise. Heavy weed guard. Dt06 - 2", 3/4 oz, dives to 6 ft. Body length: 4", weight: 7/16 oz, Treble Hooks: 4&5. It suspends and comes to a roll at rest to trigger the bite. Split tail design provides a subtle finesse presentation. Natural matte colors.

Rapala Husky Jerk 08 Fishing Lures - For best results use a double loop knot with 8-10 lb test line. The rattle chamber transmits sound waves that amplify through the water, catching and piquing attention. Excellent for casting or trolling, the shad rap is designed to be fished at ultra slow speeds to super fast speeds. Dt14 - 2-3/4", dives to 16 ft.

The world's best running hardbait, hand-tuned and tank-tested at the factory.

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